Cookie Declaration

Cookie Overview – taod.de

Cookie Overview

The following overview informs you about the cookies and comparable technologies used on www.taod.de. Names marked with "*" indicate cookies with a variable name component. Durations may vary slightly depending on the provider.

Necessary cookies (technically required)

NamePurposeProviderDurationCategory
__cmpccStores the status of consent managementconsentmanager395 daysNecessary
__cmpconsent*Stores the consent decision madeconsentmanagerup to 90 days / persistentNecessary
__cmpcccx*Stores consent detailsconsentmanagerup to 14 days / persistentNecessary
__cmpcccu*Stores user-related consent detailsconsentmanagersession / persistentNecessary
__cmpccc*Internal consent managementconsentmanagerpersistentNecessary
cookietestChecks whether cookies can be setconsentmanagersessionNecessary
__cf_bmBot detection and abuse protectionCloudflare30 minutesNecessary
_cfuvidDistinguishes users to apply rate limitsCloudflaresessionNecessary
cf.turnstile.uProtects forms against automated input (Turnstile)CloudflarepersistentNecessary
_GRECAPTCHA, rc::*Distinguishes humans from bots (spam protection)Google reCAPTCHAsession / persistentNecessary
__hs_do_not_trackStores a do-not-track preferenceHubSpotsessionNecessary
__hsscRecords the current sessionHubSpot30 minutesFunctional
__hssrcDetects whether a session has restartedHubSpotsessionFunctional
__hstcRecognises returning visitors (main cookie)HubSpot180 daysFunctional
hubspotutkVisitor token for attributing enquiriesHubSpot180 daysFunctional
_gcl_aw, _gcl_gs, _gcl_au_aw, _gcl_au_gsConversion linker passing click dataGoogle Tag Manager90 daysFunctional

Statistics / reach measurement

NamePurposeProviderDurationCategory
_gaDistinguishes users for reach analysisGoogle Analytics730 days (2 years)Statistics
_ga_*Maintains session state for analysisGoogle Analytics730 days (2 years)Statistics
_gcl_au, _gcl_au_auConversion linking for analysisGoogle Analytics90 daysStatistics
_clckStores a Clarity user IDMicrosoft Clarity365 daysStatistics
_clskLinks page views within a sessionMicrosoft Clarity1 dayStatistics
_hjSessionUser_*Stores an anonymous Hotjar user IDHotjar365 daysStatistics
_hjSession_*Stores data of the current Hotjar sessionHotjar30 minutesStatistics
_hjTLDTestDetermines the correct cookie domainHotjarsessionStatistics

Marketing

NamePurposeProviderDurationCategory
GCL_AW_PConversion tracking of ad clicksGoogle Ads90 daysMarketing
MUIDRecognises users for advertisingMicrosoft Advertisingup to 390 daysMarketing
_uetsidSession-based conversion tracking (UET)Microsoft Advertising1 dayMarketing
_uetvidUser-based conversion tracking (UET)Microsoft Advertising390 daysMarketing
_fbpRecognition for advertising on Meta platformsMeta (Facebook)90 daysMarketing
_rdt_uuidConversion tracking and ad deliveryReddit90 daysMarketing
bcookieBrowser identifier for the Insight TagLinkedInup to 1 yearMarketing
li_gcStores consent for non-essential cookiesLinkedInup to 180 daysMarketing
lidcLoad balancing / routingLinkedInsession (24 hrs)Marketing
li_fat_idConversion tracking (member matching)LinkedIn30 daysMarketing
VISITOR_INFO1_LIVEEstimates bandwidth and user preferencesYouTube180–395 daysMarketing
VISITOR_PRIVACY_METADATAStores privacy settingsYouTube395 daysMarketing
YSC, __Secure-YNID, __Secure-ROLLOUT_TOKENSession/user recognition and delivery of YouTube featuresYouTubesession – 180 daysMarketing
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Headquarter Cologne

taod Consulting GmbH
Oskar-Jaeger-Strasse 173, K4
50825 Cologne‍
Hamburg location

taod Consulting GmbH
Alter Wall 32
20457 Hamburg‍
Stuttgart location

taod Consulting GmbH
Schelmenwasenstrasse 32
70567 Stuttgart
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