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IoT stream analytics for HD+

bekumoo - Embedded Analytics with Power BI
The company
HD PLUS GmbH
Technologies
Microsoft Azure, Microsoft Power BI
The challenge
Combine data silos from numerous digital touchpoints, device data and the CRM system in one place.
Result
A real-time analytics platform that processes a data volume of millions of IoT devices.
"By setting up the platform, we are now in a position to make data-driven decisions and further develop our products in a customer-centric way."
Matthias Koch
Product Manager / HD+

Initial situation

IoT projects are among the data initiatives that generate both the most extensive and most complex data sets. This makes it difficult to access important insights that are so important for the further development of products or applications.

The team at HD+ also recognizes the danger and is actively countering the blind flight that has already begun. The ambitious goal: to unite the data silos of the numerous digital touchpoints, device data and the CRM system in a real-time analytics platform. The result enables HD+ to carry out progressive data analysis at a high level and data-based product development. Even with the gigantic volumes of data that the approximately two million HD+ devices continuously produce.

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How are millions of IoT devices organized?

Which cloud-based IoT architecture makes sense?

How is IoT data managed in real time?

Download full case study

Our detailed procedure for HD+

Kick-off workshop to create a business case and suitable data strategy

In the first workshop, the requirements were structured and a data-based analysis and system strategy was developed. The aim is to better understand the use of app features and to build a scalable system architecture along the services.

Development of a prototype including architecture and simulation of device data

A prototype with simulated device data was developed on the basis of the workshop results - in just one day thanks to the modular Azure structure. This meant that initial tests could be carried out without having to fully set up the platform.

Building a modern IoT stack in Azure

HD+ relies on a modular Azure infrastructure. This creates a powerful, flexibly expandable IoT platform - from device connectivity to data visualization, entirely within the Microsoft ecosystem.

Expansion of the cloud environment for flexible scaling of the expected performance load

The increasing density of devices requires a high-performance cloud environment. This ensures scalability and flexible expandability - both for internal requirements and the integration of external services.

Playing dynamic content to the TV set

Cloud-to-device communication allows features to be tested specifically on devices. The streaming platform now enables data-driven evaluations of new functions instead of mere assumptions about user behavior.

Result

From the concept to the real-time analytics platform

The new Realtime Analytics Platform gives HD+ a completely new, in-depth and always up-to-date insight into its enormous amount of data. The organization of this extensive data can be quickly learned and implemented by the customer using the selected technological components. The permanent gain in knowledge is particularly valuable in this respect. Thanks to the newly gained insights and possibilities for data visualization and data analysis, HD+ is able to derive findings and identify future value-adding potential.

2 million
devices are recorded with real-time analysis. The new platform processes around 190 TB of streaming data per year and over 1.4 billion events per day.
4
The Power BI streaming dashboards update usage data with a delay of just 3-4 seconds - decisions can be made virtually live.
24h
A functional prototype with simulated device data was created in less than 24 hours based on a modular Azure stack.
Thanks to bidirectional IoT communication, HD+ now sends targeted in-app messages directly to individual TV sets.

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